A collaboration with art director Kate Hardy and designer Kat Dorio to help create
a cohesive and welcoming design to the new website.
MEMBERS PAGES
The function of the members pages is to show the consumer the benefit of having a subscription.
The design follows the corporate brand guidelines while still remaining cute and friendly.
PRODUCT PAGES
The product pages are where American Greetings showcases its newest products. Each season features
relevant paper cards, ecards, and gifts. To promote these products, category banners are created with
a cohesive color palette for each season.
Special occasions are designed with their own hub page. An appropriate color palette is
chosen based on the products that are featured.
